At a time when consumers are demanding more personalised, seamless and responsive interactions with the brands they love, Artificial Intelligence (AI) is becoming an important cornerstone of the marketing industry. However, as the capabilities and uses of the technology expand, so do concerns about its ethical implications.
The transformative power of AI is undeniable, whether it is improving customer experiences or assisting marketers. From automating everyday administrative tasks and complex processes to delivering hyper-personalised content, AI is continuing to reshape a wealth of industries and redefine the way they operate. But with great power comes great responsibility.
In 2025, AI ethics will undoubtedly take centre stage, however with the potential for misuse and abuse, businesses will need to define and implement their own ethical frameworks to ensure responsible deployment of the technology. For marketers, making this ethical approach known to customers will be make or break in terms of building and maintaining brand trust. As many take a full steam ahead approach, organisations must consider weaving ethics in at the very beginning of their AI journeys, aligning with regulatory changes, and developing a long-term strategy for success.
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The Digital Marketing World Forum (DMWF) Asia is set to return to Singapore’s Marina Bay Sands on February 26-27, 2025, bringing together the region’s most influential marketing leaders for a dive into the future of digital marketing and technology.
This year’s forum places a special emphasis on AI integration and automation, featuring an impressive lineup of speakers from global brands including Coca-Cola, Unilever, PepsiCo, and TikTok.
The two-day conference will run parallel tracks exploring more than 10 themes, from AI-driven marketing strategies to customer experience optimisation. Dr. Luke Soon from PwC Singapore will present ‘Humanising the future of marketing through AI and Automation’ as part of the conference’s focus on emerging technologies.
Several high-impact panel discussions will address the industry’s most pressing challenges. A notable session, ‘From Productivity to Creativity – How to utilise AI in your Marketing Strategy’, brings together experts from Google, PwC Singapore, and First Page Digital to explore practical applications of AI in marketing operations.
Key highlights
- Data & AI innovation: Multiple sessions will explore how brands can harness AI for agile marketing insights, with Intel’s Sahaj Khunteta sharing strategies for driving marketing agility through AI-powered analytics.
- Customer experience focus: The conference features dedicated tracks on personalisation and customer-centric strategies, including a panel on ‘Shaping your digital strategy with Personalised Experiences’ featuring representatives from RBL Bank, Pearson, and AEON.
- Social media evolution: Alexander Lim from TikTok will present ‘Leveraging Gen AI to Create for Commerce’, while other sessions explore emerging social media trends and creator economy strategies.
- E-commerce & omnichannel: Industry leaders from ZALORA Group and MoneyHero will share insights on adapting to changing consumer behaviours in the digital commerce landscape.
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