Gift card fraud prevention continues to evolve as Digimarc collaborates with Honeywell to bring retailers a more robust protection solution as well as faster checkout workflows. The gift card fraud prevention program is designed not only to update security features but also to enhance store efficiency. In addition, the two companies anticipate a quick take-off of the product as retailers confront an upsurge in fraud risks. This emphasis on gift card fraud prevention corresponds to the industry’s requirements and consolidates POS trustworthiness.
By incorporating Digimarc’s secure digital watermarking into Honeywell’s retail devices, the latter will be able to carry out gift card authentication in a matter of seconds and thus put an end to the circulation of fraudulent cards. The technology further alleviates the burden of manual account verification, which is often the cause of transaction slowness. Moreover, the system ensures that accuracy remains stable regardless of lighting or scanning condition changes.
Digimarc and Honeywell Partner to Strengthen Gift Card Fraud Prevention
According to Honeywell, rising gift card scams make retailers very difficult to operate with. Consequently, the partnership offers a solution that completely automates fraud protection without giving the clergyman extra tasks at checkout. Besides, the customer experience also gets better due to the fact that cardholders can enjoy the process of their valid cards much faster. Retailers are additionally incentivized to adopt systems that lessen the burden of their staff attendants at the counter because it frees them up for other tasks.
The integrated solution paves the way for easy rollout of present Honeywell tech gear to all device users. What’s more, retailers can enable Digimarc’s security functionalities without a significant revamp of their hardware. This strategy not only brings cost savings in the long run but also heightens security vigilance.
The two enterprises are certain that their collaboration will fundamentally change the criteria of gift card security. Leading to this milestone is also the heightened expenditure on fraud prevention measures in the retail sector. As scams become more sophisticated, retailers rely on strongborn technologies which they can trust to uphold payment integrity while simplifying customer interactions.
Their joint offering is geared to the eventual transition to entirely trustworthy transactions. Comparatively minimal theft exposure, and overall check out performance supplementation in numerous types of retail outlets. Emphasis on gift card fraud is the first step in making sure that this topical issue will always be around.
Source: Businesswire
