Duke Energy is now using the concept of artificial intelligence to identify scam threats on the internet before they even reach the customers. The artificial intelligence surveillance system scans websites, social platforms, and online advertisements to identify any form of scamming. The technology identifies scams and alerts platforms to remove them, which helps to shield customers from malicious schemes. Duke Energy says this move increases safety across its service regions in the United States.
Real-World Scam Detection in Action
AI recently identified a fake paid search ad impersonating Duke Energy customer service. The system helped take down the fraudulent ad quickly and protect customers from misleading contact.
Company Outlook on Scam Prevention
“As scammers become more sophisticated, Duke Energy is proactively working to protect customers from bad actors. Our commitment is to protect our communities and create a secure platform when managing their energy account. If something doesn’t feel right, slow down, verify and report it our team is here to help.”
Why This Matters Today
Duke Energy has been receiving thousands of scam attempts in 2025, especially in February. Customers usually look for assistance with their bills during the winter months, which is a possible scam threat.
Protecting Customers Together
The company works together with other companies in the industry to educate customers about scams and protect them from being scammed. Customers can always check their contact information on the official Duke Energy bill or website.
To explore how Security Operations Centers (SOC) play a crucial role in defending against modern cyber threats, read our latest SOC News.
Source: PRNewswire
