The Digital Marketing World Forum (DMWF) Asia is set to return to Singapore’s Marina Bay Sands on February 26-27, 2025, bringing together the region’s most influential marketing leaders for a dive into the future of digital marketing and technology.
This year’s forum places a special emphasis on AI integration and automation, featuring an impressive lineup of speakers from global brands including Coca-Cola, Unilever, PepsiCo, and TikTok.
The two-day conference will run parallel tracks exploring more than 10 themes, from AI-driven marketing strategies to customer experience optimisation. Dr. Luke Soon from PwC Singapore will present ‘Humanising the future of marketing through AI and Automation’ as part of the conference’s focus on emerging technologies.
Several high-impact panel discussions will address the industry’s most pressing challenges. A notable session, ‘From Productivity to Creativity – How to utilise AI in your Marketing Strategy’, brings together experts from Google, PwC Singapore, and First Page Digital to explore practical applications of AI in marketing operations.
Key highlights
- Data & AI innovation: Multiple sessions will explore how brands can harness AI for agile marketing insights, with Intel’s Sahaj Khunteta sharing strategies for driving marketing agility through AI-powered analytics.
- Customer experience focus: The conference features dedicated tracks on personalisation and customer-centric strategies, including a panel on ‘Shaping your digital strategy with Personalised Experiences’ featuring representatives from RBL Bank, Pearson, and AEON.
- Social media evolution: Alexander Lim from TikTok will present ‘Leveraging Gen AI to Create for Commerce’, while other sessions explore emerging social media trends and creator economy strategies.
- E-commerce & omnichannel: Industry leaders from ZALORA Group and MoneyHero will share insights on adapting to changing consumer behaviours in the digital commerce landscape.
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