Crisp has launched a new platform for CPG brands, brokers, distributors, and retailers today. This new platform accelerates time to insights. It also speeds up time to action through a unified infrastructure. The platform embeds artificial intelligence across existing retail workflows seamlessly. It meets the unique needs of each business organization. Built on top of the Retail Data Foundation, Crisp Halo seamlessly integrates agentic AI with sales and supply chain data. This system enables brands to analyze sales, revenue, inventory, and retail performance quickly. Companies can uncover why results happen. They can also implement key business changes immediately.
Operational Intelligence for Retail Enterprise Growth
Crisp Halo embeds AI into every aspect of retail operations. Therefore, customers can identify the root cause of any sales trend easily. CPG brands access data from retail partners down to the SKU level. They enrich data to align with product hierarchies. Furthermore, teams customize workflows to achieve desired outcomes within a consistent governance layer.
For organizations with strict data security requirements, Crisp Halo runs within a customer’s own infrastructure. This design gives IT teams complete control over retail data locations. Meanwhile, it delivers a unified AI experience.
“Retail and CPG leaders have spent years building a governed data foundation on Databricks, and the AI they adopt should run on that foundation, not around it. Crisp Halo runs directly in the customer’s Databricks workspace, using Unity Catalog for governance and Model Serving for inference, so brands get retail-specific intelligence on data that never leaves their environment. That is how retail enterprises turn context-aware AI into real business results,” said Rob Saker, Global VP, Consumer Industries at Databricks.
Specialized Desks Boost Cross-Functional Analytics
Two new products also launch within the Crisp Halo platform today. Both the Central Desk and Customer Desk enable CPG brands to build customized reports. Teams drill down into dashboard elements to query underlying retail data across SKUs in seconds. All these operations happen within the same user interface.
The Central Desk serves category management, revenue growth, sales strategy, and supply chain planning teams. It gives internal teams visibility across their entire retail portfolio. Brands track performance across every product, store, and distribution center. Consequently, they trace movement to specific stores and understand which events drive changes.
Additionally, the Customer Desk supports account teams working with national retailers. It includes metrics, operational logic, and terminology specific to each retailer. Thus, it allows for more nuanced analysis.
“A lack of unified retail data, industry-specific context and AI analytics capabilities has limited CPG brands from better collaboration with retail partners for too long,” said Are Traasdahl, CEO and founder of Crisp. “Crisp Halo solves these challenges by bringing together Crisp’s retail-centric data foundation, AI capabilities, analytics and insights together in one platform. Unlike traditional platforms with bolted-on AI capabilities, Crisp Halo lets CPG teams get to answers they can trust in seconds that address the “why,” not just ” what happened.” This accelerates time to action, improves business outcomes, and strengthens retail partnerships. Crisp Halo also gives brands the choice to run the platform within their own infrastructure, so they never have to trade control for capability.”
Leading Brands Drive Proven Return on Investment
Leading CPG companies tested the platform through a beta program. As a result, these businesses uncover valuable insights with national retail partners.
“At Kettle Cuisine, the constraint has never been ideas. It is the hours our team has to invest in order to analyze every account, SKU and scenario. AI changes that, but only if it is built for CPG and properly governed, because faster answers without provenance are just more noise. Crisp Halo pairs deep retail expertise with AI that can run inside a company’s own environment, so our team can make more decisions, earlier, on data we trust,” said Peter Hall, CEO of Kettle Cuisine.
Ultimately, Crisp empowers retail enterprises with complete data control and actionable insights.
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