Bouygues Telecom announced today that it activated a groundbreaking network-level call protection service across France. The new anti-spam feature operates directly through Hiya Protect Spam Analytics software. Consequently, Bouygues Telecom became the first French mobile network operator to offer app-free call protection. Subscribers gain instant security against unwanted sales spam and scam calls without downloading external mobile applications. Moreover, this uninterrupted call protection system not only identifies but also marks authentic enterprise calls to establish digital trust.
Network-Level Protection Tackles Growing Spam Call Frictions
The nationwide rollout is taking place amid increasing usage of Branded Calling in French telecommunication systems. This technology enables consumers to identify legitimate businesses before answering the ringing calls. Recent industry data highlights that French citizens receive nearly twelve unsolicited spam calls every single week. Additionally, roughly 78 percent of surveyed consumers ignore or decline unknown numbers by default. Therefore, implementing robust call protection directly at the carrier level solves severe communication friction.
“Consumers should not have to download yet another app to feel more confident when their phone rings. Unknown numbers have a trust problem; Bouygues Telecom is addressing it both ways, helping customers recognize legitimate callers and flagging unwanted ones. That is how we make the phone worth answering again.” -Alex Algard, CEO and Founder, Hiya
The service relies on proprietary artificial intelligence algorithms to evaluate call metadata in real time. Specifically, the network system analyzes creation dates, calling frequency, and duration patterns. This massive intelligence infrastructure evaluates over 28 billion monthly call events across 550 million international users. Because the technology integrates directly into core network architecture, eligible mobile lines receive immediate native defense.
Consequently, subscribers do not need complex account setups or third-party phone permissions to enjoy complete call protection. Furthermore, this anti-spam network layer works alongside Bouygues Telecom’s existing Branded Calling tools. These solutions combined will offer bidirectional protection of calls through identification of legitimate companies and blocking of malicious fraudsters.
This will set a new security benchmark for telecommunications companies across the globe.
To explore how Security Operations Centers (SOC) play a crucial role in defending against modern cyber threats, read our latest SOC News.
News Source: Businesswire.com
