Zebra Technologies, a worldwide leader in Retail Price Optimization solutions. Has been recognized as a Major Player in the IDC MarketScape. Worldwide Retail Price Optimization Solutions 2025 assessment. The recognition demonstrates Zebra’s sophisticated AI-driven pricing and markdown tools that are crucial in driving profitability at the retail end. Zebra was also recognized as a Leader in the IDC MarketScape reports for rugged mobile devices, tablets, and PC technology. According to the IDC MarketScape report, Zebra’s machine learning-based solution guides retailers on the best timing of markdowns. The tools analyze sales, inventory, and multi-channel data in order to ensure that price changes align with true demand.
Workcloud Demand Intelligence Suite Drives Optimized Pricing
The core factor that contributed to its success is its Workcloud Demand Intelligence Suite under the product portfolio at Zebra. Basically, the software solution allows for market reaction dynamics to result in efficiency gains. Thereafter, the company can make effective pricing decisions, which eventually culminate in optimized financial performance. NRF 2026: Retail’s Big Show saw these offerings by the company through live product demonstrations. The award testifies to its capability in providing margin enhancements through optimized pricing decisions. Which eventually comes from the use of analytics based on artificial intelligence. Enabling the company to measure demand forecasts coupled with optimized pricing decisions. The trust factor stays with Zebra, which has continued to support businesses with its retail offerings along with rugged devices.
“Businesses today are navigating unprecedented challenges. From managing complex supply chains to meeting the rising expectations. Of a digital-first economy,” said Suresh Menon, Senior Vice President and General Manager, Zebra Technologies. “We believe the results of these IDC MarketScape assessments reflect our commitment to providing the right software. Devices to help organizations digitize and automate their frontline operations and seize new opportunities for growth.”
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Source: Businesswire
